The Rice Bucket Challenge emerged in 2014 as a culturally significant and humanitarian response to the global Ice Bucket Challenge. Started in India by Manju Latha Kalanidhi, the movement encouraged people to donate a bucket of rice to a person or family in need rather than wasting water. It quickly went viral across South Asia and beyond, transforming a social media trend into a practical solution for local hunger issues. The meme template is often used to highlight altruism, compare different types of social activism, or celebrate the impact of community-driven charity initiatives.