The 'Rethink, Reskill, Reboot' meme stems from a 2020 UK government 'CyberFirst' advertisement featuring a ballerina named Fatima. The ad suggested that her next job could be in cyber security, implying that professionals in the arts should move into the tech sector during the pandemic. The campaign faced immediate backlash and was labeled as tone-deaf and insulting to the creative industries. Since then, the image has been transformed into a versatile template used to mock out-of-touch career advice, forced technological transitions, or the absurdity of suggesting everyone should simply 'learn to code' regardless of their passion or background.