The 'Reggie vs. Iwata' meme originates from a high-energy live-action cinematic trailer revealed during Nintendo's E3 2014 Digital Event to promote Super Smash Bros. for 3DS and Wii U. The video famously featured Nintendo President Satoru Iwata and Nintendo of America President Reggie Fils-Aimé engaging in a Matrix-style martial arts duel to introduce Mii Fighters to the roster. It immediately became an internet sensation due to the unexpected and humorous sight of high-level corporate executives fighting like anime characters. Today, the template is used to represent epic rivalries, personal internal conflicts, or any situation where two powerful forces go head-to-head in a dramatic fashion.