The Super Smash Brothers meme ecosystem is built on the hype of the legendary crossover fighting series from Nintendo. Most notably, the 'New Challenger Approaching' screen and the 'Everyone is Here' slogan from Smash Ultimate have become cultural staples used to introduce unexpected people, objects, or concepts into a competitive or surprising context. Since the series' inception in 1999, fans have used these templates to speculate on roster additions or parody the dramatic reveals that occur during Nintendo Directs. The meme captures the excitement of a high-stakes arrival, making it a favorite for announcement posts and crossover humor across social media.