The Razer Toaster meme, famously known as Project BreadWinner, started as an April Fools' prank by the gaming peripheral company Razer in 2013. What began as a joke quickly transformed into a legitimate community movement as fans demanded the RGB-lit appliance become a real product. The meme gained significant traction through the 'Give us the Razer Toaster' Facebook page, eventually prompting Razer CEO Min-Liang Tan to commit to the project after fans met a challenge that involved getting Razer Toaster tattoos. In meme culture, it is used to satirize the trend of 'gaming' versions of everyday items or to express the power of collective internet persistence. It represents the ultimate inside joke between a brand and its most dedicated followers.