The 'Plash Speed' meme originates from a viral South Korean animated sketch by YouTuber Jangbbijju. In the video, a husband enlists a technician friend to install a PlayStation 4 Pro while pretending it is a high-speed Wi-Fi router named 'Plash Speed' to deceive his wife. The tension builds as the wife grows increasingly suspicious of the device's branding and size. The meme became a global sensation among gamers, symbolizing the creative lengths people go to hide new gaming gear from their significant others. It is frequently used to mock deceptive branding or any situation where someone tries to pass off an obvious object as something entirely different.