The Rachel Dolezal controversy erupted in June 2015 when an investigative news segment revealed that the NAACP leader in Spokane, Washington, was a white woman identifying as black. The meme took off after her famously confused response to being asked about her ethnicity during a televised interview. Known for the quote 'I don't understand the question,' the meme became a cultural touchstone for discussions regarding 'transracial' identity and racial performativity. Today, it is used to satirize individuals caught in elaborate deceptions or to mock situations where someone avoids a direct question with obvious deflection.