Psy, the South Korean superstar Park Jae-sang, became a global phenomenon in 2012 with the release of 'Gangnam Style.' The song's music video, featuring the iconic horse-riding dance and Psy’s flamboyant personality, became the first YouTube video to reach one billion views. In the meme world, Psy represents high energy, unexpected success, and the humorous contrast between looking professional and acting ridiculous. His image is often used to celebrate a big win or to mock something that is overly flashy yet silly, cementing his place as a permanent fixture in digital pop culture history.