Originally appearing in the 2017 YouTube sketch titled 'how it feels to drink LaCroix' by content creator SungWon Cho, also known as ProZD, this clip features the actor portraying a man baffled by meteorological anomalies. In the scene, Cho looks toward the heavens as cans of the sparkling water brand begin to rain down around him, prompting him to ask the perplexed question, 'Why is La Croix falling out of the sky?' The humor stems from the brand's reputation for having an extremely subtle, almost nonexistent flavor profile, which Cho parodies throughout the full video. As a meme, this clip is primarily used to represent feelings of overwhelming confusion or being bombarded by a sudden, nonsensical influx of events or information. It perfectly captures the 'what is happening?' energy of a chaotic group chat or a sudden work crisis. Example caption ideas include: 'Me when the consequences of my own actions finally catch up to me,' 'Checking my Slack notifications after a thirty-minute lunch break,' and 'When the group chat starts leaking private drama into the main feed.'