This iconic clip originates from the YouTube skit titled 'how clickbait works,' uploaded in 2017 by prolific voice actor and content creator SungWon Cho, better known as ProZD. In the scene, SungWon Cho plays an anonymous internet user lured in by a tantalizing video thumbnail. He narrates his descent into temptation, uttering the famous lines, 'I'm going to do it... I'm going to click it!' before erupting into a realization of betrayal, shouting 'OH NO! IT'S CLICKBAIT! I'VE BEEN TRICKED!' This moment has become a staple for expressing the frustration of being deceived by misleading marketing, fake news, or 'catfishing' scenarios. It perfectly encapsulates the transition from naive excitement to immediate, dramatic regret. Common uses include mocking oneself for falling for obvious scams or reacting to disappointing game releases. Example captions include 'Me clicking on a link that says free shipping' and 'When the skip ad button is actually part of the ad itself.'