The Project Veritas meme template stems from the controversial investigative journalism group known for its undercover sting operations. Usually featuring hidden camera footage or the organization's distinct branding, these memes focus on the 'gotcha' moment where a secret is revealed or a hypocrisy is exposed. While the organization itself is rooted in political activism, the meme format has transcended its origins to describe any situation where someone is caught saying something they shouldn't have, or when a hidden truth suddenly comes to light. It is widely used to mock public figures, corporate entities, or even personal friends who get caught in a lie or a funny contradiction.