Project Mbappe refers to a viral internet trend where parents or aspiring parents vow to train their children from birth to become world-class footballers, specifically following the trajectory of French star Kylian Mbappé. The meme gained significant traction on TikTok and Twitter around 2020, often featuring videos of toddlers showing advanced motor skills or parents putting their kids through rigorous training sessions. It satirizes the extreme ambition of sports parents while celebrating the legendary status of Mbappé himself. Today, it is used more broadly to describe any scenario where someone is being hyper-competitively groomed for success in a specific field from a very young age.