The Prime Energy and Hydration drink meme centers around the massive cultural phenomenon sparked by YouTubers Logan Paul and KSI. Launched in 2022, the brand's clever marketing and intentional scarcity led to chaotic scenes at grocery stores and astronomical resale prices, particularly in the UK. Memes often satirize the obsession younger fans have with the colorful bottles, frequently portraying the drink as a legendary artifact or a source of superhuman energy. From 'Wakey Wines' parodies to jokes about the creators' promotional stunts, this template perfectly captures the peak of influencer-driven consumerism and the absurd lengths people go to for a bottle of flavored water.