The 'Is It Local' sketch originates from the series premiere of the IFC sketch comedy show 'Portlandia' in 2011. In this iconic scene, the recurring characters Peter (Fred Armisen) and Nance (Carrie Brownstein) are dining at a restaurant and relentlessly interrogate their waitress about the heritage of the chicken on the menu. They demand to know if the chicken is local, organic, and eventually ask to see the chicken's 'papers' to ensure it lived a happy life. This clip became a foundational satire of the early 2010s hipster movement and the obsessive farm-to-table dining culture. As a meme, this video is frequently used to mock performative activism, hyper-fixation on minor details, or the exhausting nature of modern ethical consumption. It represents situations where someone is being unnecessarily pedantic or 'too much' in a social setting. Popular captions include 'Me checking the LinkedIn profile of someone I just met' or 'When you try to buy one ethical piece of clothing and end up researching the history of cotton.'