The 'Please Sega Don't Turn Me Into' meme is a satirical take on corporate marketing, typically featuring iconic characters like Sonic the Hedgehog or Shadow expressing existential dread about being transformed into merchandise. The trope gained significant traction online as a commentary on the trend of 'marketable plushies' and the sudden commodification of beloved gaming icons. Usually depicted with high-contrast, distressed imagery or distorted audio, the meme highlights the absurdity of turning powerful or edgy characters into soft, huggable toys. It has since evolved to include characters begging not to be turned into NFTs, low-poly 3D models, or specific game genres, serving as a versatile template for fans to poke fun at gaming industry trends and branding decisions.