The 'Don't Turn Me Into Marketable Plushies' meme serves as a satirical commentary on the aggressive commercialization of digital characters. It typically features a character desperately pleading to avoid being transformed into a soft, chibi-style toy, only to be inevitably converted and suddenly finding the new form acceptable. Gaining widespread popularity around 2020, the format is frequently used across gaming and anime fandoms to mock how even the most serious or dark characters are eventually commodified into cute collectibles by corporations seeking to capitalize on 'uwu' culture and merchandise sales.