Aretha Franklin’s hat became an overnight sensation during Barack Obama’s 2009 presidential inauguration. Designed by Detroit milliner Luke Song, the gray felt cloche featured a massive, Swarovski-crystal-encrusted bow that seemingly took on a life of its own. While the event was historic, the Queen of Soul's bold fashion choice became one of the first major viral fashion memes of the early social media era. It is widely used to symbolize main character energy, being unapologetically extra, or simply outshining everyone else in the room. Even years later, the hat remains a shorthand for legendary status and high-fashion drama.