Pepsiman is the official mascot for Pepsi in Japan, first appearing in the mid-1990s as a faceless, metallic superhero who saves thirsty people by delivering Pepsi, often injuring himself in the process. He gained international cult status largely due to the 1999 PlayStation game 'Pepsiman,' known for its high difficulty and bizarre cutscenes featuring an American man eating junk food. In internet culture, Pepsiman is celebrated for his iconic theme song and frantic running animations. The meme is typically used to represent a sudden, heroic entrance or a chaotic sprint toward a specific goal, usually accompanied by the 'Pepsi-maaaaaan!' audio stinger.