The 'People With ADHD Are Not Motivated By Rewards' meme stems from a core concept in ADHD psychology: the interest-based nervous system. Unlike neurotypical individuals who can often push through tasks for a delayed reward or a simple incentive, the ADHD brain is primarily driven by interest, novelty, challenge, or urgency. This meme gained massive traction across Reddit and TikTok as a way for the neurodivergent community to explain 'executive dysfunction' to others. It often depicts a person being offered a logical reward—like money, a promotion, or a treat—while the person remains frozen or distracted by something completely unrelated, perfectly capturing the frustration of having a brain that doesn't follow traditional incentive structures.