The Papa John meme stems from a November 2019 interview with company founder John Schnatter, following his controversial exit from the brand. During the interview, a visibly disheveled and sweaty Schnatter claimed he had eaten '40 pizzas in the last 30 days' and ominously warned that a 'day of reckoning' was coming. The bizarre nature of his appearance combined with the sheer volume of pizza consumed turned the clip into an instant viral sensation. Internet users quickly adopted the template to satirize overindulgence, stress, or any situation involving a hyperbolic threat. Today, it remains a go-to image for depicting someone who has clearly seen too much or is on the brink of a breakdown.