The 'Owo?? Choco??' meme is a staple of early 2020s internet subcultures, particularly within the Gacha Life and anime fan communities. It typically features a wide-eyed character reacting with exaggerated innocence to the mention or sight of chocolate. While it began as a sincere expression of 'kawaii' or soft aesthetic culture, it quickly evolved into a popular subject for ironic memes and cringe-humor compilations. Users often utilize the template to parody overly sweet internet personalities or to express a hyper-fixation on treats and snacks in a playful, childlike manner.