The 'Awoo~' meme features Momiji Inubashiri, a white wolf tengu from the Touhou Project video game series, typically depicted with her head tilted back in a howl. The meme gained massive traction on imageboards like 4chan and later Discord, often accompanied by the catchphrase 'Awoo~.' It is frequently associated with a running joke that 'Awoo' is a punishable offense carrying a $560 fine, a reference to a photoshopped public notice. Today, it serves as a staple of internet 'cute culture,' used to express excitement, solidarity, or simply to start a chain of howling responses in online communities.