The Osaka World Expo 2025 logo, officially titled 'Inochi no Kagayaki' (The Brilliance of Life), became an instant internet sensation upon its reveal in August 2020. Designed to represent the 'dancing, jumping, and bouncing' of life, the red, cell-like ring with multiple eyes was quickly compared by social media users to eldritch horrors, flesh monsters, and even 'Pon de Ring' donuts. Netizens affectionately nicknamed the creature 'Inochi no Kagayaki-kun,' leading to a massive wave of fan art, 3D animations, and video game mods. The meme typically plays on the contrast between the logo's intended corporate optimism and its unintentionally unsettling aesthetic, making it a favorite for surreal and dark humor.