Originating from Star Wars: Episode VIII – The Last Jedi, this meme features the character DJ (played by Benicio del Toro) commenting on the unethical arms trade fueling the galaxy's elite. While the original scene is a cynical take on war profiteering, the internet repurposed the quote to celebrate or mock anything unexpectedly lucrative. From niche Etsy shops to high-priced stadium snacks, this meme is the go-to template for calling out businesses that seem to be printing money. It perfectly captures that moment of realization when you discover a simple yet incredibly profitable scheme hiding in plain sight.