This meme originates from the Netflix sketch comedy series 'I Think You Should Leave with Tim Robinson,' specifically from a scene where a man dressed in a giant hot dog suit crashes a hot dog-shaped car into a clothing store. While trying to deflect blame, Robinson’s character examines a suit on a rack and says, 'I gotta figure out how to make money on this thing; it’s simply too good.' The meme exploded in popularity as a way to satirize 'hustle culture' and the modern tendency to try and monetize every hobby, interest, or niche obsession. It is frequently used in discussions regarding cryptocurrency, NFTs, and bizarre business ventures where the value is questionable at best.