The 'Ok Mario / $100 / No Mario' meme template captures the emotional whiplash of seeing an appealing offer ruined by a high price tag or an unexpected catch. Featuring a cheerful Mario agreeing to a premise followed by a shocked or refusing version of the character, it gained traction on social media and gaming forums to mock microtransactions, scalpers, and inflated costs. It serves as the ultimate 'expectation vs. reality' format for Nintendo fans, allowing users to vent about anything from expensive gaming hardware to the rising cost of delivery fees through the lens of everyone's favorite plumber.