The 'Oh, We Happy' meme originates from the 1994 cult classic film Pulp Fiction, directed by Quentin Tarantino. In this iconic scene, hitmen Vincent Vega and Jules Winnfield retrieve a mysterious briefcase. When Vincent opens it, a warm golden glow illuminates his face, prompting Jules to ask, 'We happy?' to which Vincent dreamily responds, 'Oh, we happy.' The contents of the briefcase are never revealed, which has sparked decades of fan theories. As a meme, the template is used to represent the feeling of discovering something incredibly valuable, satisfying, or long-awaited. Users often edit the briefcase to contain items like video game releases, crypto gains, or niche collectibles to signify ultimate approval.