The Now That's What I Call meme is a parody of the long-running 'Now That's What I Call Music!' compilation album series that first debuted in the UK in 1983 before hitting the US in 1998. Known for its distinct, bold 3D bubble lettering and vibrant colors, the cover art became a cultural staple. Internet users began using the template to mock specific trends, moods, or embarrassing situations by replacing the word 'Music' with something niche or relatable. It transformed from a marketing juggernaut into a versatile reaction image used to categorize everything from personal failures to specific subcultures.