The #NotMyRodrick movement began in early 2017 following the release of the trailer for Diary of a Wimpy Kid: The Long Haul. Fans of the original film trilogy were shocked to see Charlie Wright replacing Devon Bostick in the iconic role of Rodrick Heffley. The hashtag quickly went viral across Twitter and Instagram, representing a collective outcry against the perceived 'disrespect' to the character's legacy. While initially a serious protest by the fanbase, it eventually evolved into a versatile meme format used to compare a superior original version of something to an inferior or unwanted replacement. It remains a staple of internet nostalgia and a prime example of how passionate fanbases can influence digital culture through humor and collective action.