NormalBoots and Hidden Block were the premier independent gaming collectives of the early 2010s YouTube era, featuring legendary creators like JonTron, PBG, and Caddicarus. The memes surrounding these groups often focus on the nostalgia of the 'old YouTube' gaming community, internal crossovers, and the distinct visual branding of the boot and block logos. While Hidden Block eventually disbanded and NormalBoots went through various iterations, the legacy of these sites remains a cornerstone of internet culture. These memes are frequently used to debate the best gaming reviewers or to parody the high-energy editing styles that defined the era, allowing fans to pay homage to the creators who shaped modern video essay and let's play content.