BitChute memes emerged as a response to the shifting landscape of online video hosting and the rise of content moderation on mainstream platforms like YouTube. Launched in 2017 as a peer-to-peer alternative, BitChute quickly became a symbol in internet culture for 'anti-censorship' and decentralized media. Memes featuring the platform often highlight the contrast between corporate-governed sites and the more permissive, often chaotic environment of alternative hosts. They are frequently used in political commentary, discussions about the 'Adpocalypse,' and by creators who have moved their content to avoid strikes, serving as a shorthand for the ongoing 'platform wars' of the modern web.