Non Specific Action Figure first appeared during a promotional video for the Wii U at E3 2012, where it was shown interacting with a user in a living room setting. Despite being designed as a generic placeholder toy to avoid focusing on licensed characters, the figure's bland blue aesthetic and intense expression captured the internet's imagination. Fans quickly transformed it into a symbol of corporate genericism and ironic heroism, leading to its inclusion as a cult favorite in the Nintendo community. It is typically used to represent something that is technically functional but hilariously nondescript.