The 'No, This Isn't How You're Supposed To Play The Game' meme originated from a Nintendo Direct presentation in September 2019, where Super Smash Bros. Ultimate director Masahiro Sakurai demonstrated the gameplay for the newly added Banjo & Kazooie. During the stream, Sakurai jokingly scolded viewers for attempting to play the game in an unintended or simplified manner while showcasing the characters' complex mechanics. The image of his stern expression paired with the caption quickly became a viral reaction image used to criticize exploits, shortcuts, or any situation where someone bypasses the 'intended' experience through clever but unconventional means. It perfectly captures the mock-frustration of a creator watching their rules be ignored.