The 'No Russian' meme stems from the infamous fourth mission of the 2009 video game Call of Duty: Modern Warfare 2. The phrase is spoken by the antagonist Vladimir Makarov as a group of terrorists steps out of an elevator to commit a massacre at a Moscow airport, intending to frame the United States. While initially a source of massive controversy and censorship in the gaming world, the image of the group standing in the elevator has evolved into a meme template used to describe situations where a group is preparing to cause chaos, enter a competitive environment, or ignore specific rules. It is frequently used by gaming communities to signal the start of a 'sweaty' match or a coordinated group effort.