The 'Нет!' (No!) poster is a world-famous piece of Soviet propaganda created by artist Viktor Govorkov in 1954. Originally designed as the centerpiece of an anti-alcoholism campaign, it features a man at a dinner table sternly gesturing 'no' to a glass of vodka being offered to him. In the digital age, this image evolved into a versatile reaction meme. It is frequently used to represent a hard refusal of anything undesirable, from social invitations and unhealthy habits to bad technical advice or corporate requests. Its clean aesthetic and dramatic pose have ensured its longevity in internet culture as the ultimate visual representation of a firm 'No'.