The 'No Homo' phrase emerged in the early 1990s hip-hop scene, popularized by artists like Cam'ron and The Diplomats to clarify that a statement was not intended to be homoerotic. On the internet, it evolved into a widespread meme used to punctuate jokes about male bonding or 'bromance.' While originally used seriously, contemporary meme culture often employs it ironically or sarcastically to highlight the absurdity of fragile masculinity. It remains a staple in social media comments and image macros to satirize over-the-top displays of affection or vulnerability between friends.