No Diddy emerged as a viral slang term in early 2024, primarily within the hip-hop community and on social media platforms like X and TikTok. The phrase serves as a contemporary replacement for the older 'no homo' disclaimer, used when someone inadvertently says something that could be interpreted as sexually suggestive. Its rise coincided with the highly publicized legal controversies and raids involving music mogul Sean 'Diddy' Combs. While it started as a reaction to specific industry rumors, it quickly evolved into a broad internet trope used to playfully distance a speaker from unintended double entendres or 'sus' comments in everyday conversation.