The Ninja 'It's Just A Game' meme stems from a viral tweet posted by professional streamer Tyler 'Ninja' Blevins in February 2020. In the tweet, Ninja argued that the phrase 'it's just a game' represents a 'weak mindset,' suggesting that losing should always spark anger and a drive for improvement. The internet quickly turned this serious take on competitive gaming into a popular copypasta and meme template. It is frequently used ironically by applying Ninja's intense, high-stakes philosophy to incredibly casual activities, such as losing at Fall Guys, board games, or even simple daily tasks. The meme perfectly captures the absurdity of hyper-competitiveness in situations where stakes are nonexistent.