Premiering in September 2021, the AMC Theatres commercial starring Nicole Kidman was intended to bring audiences back to cinemas post-pandemic. However, her breathy delivery and lines like 'heartbreak feels good in a place like this' quickly turned it into a campy internet sensation. The meme is used to express exaggerated reverence for mundane experiences, dramatic reactions to social situations, or to mock the earnestness of corporate marketing. It has evolved into a symbol of 'film bro' culture and ironic appreciation for the theatrical experience, with users often superimposing the commercial onto unexpected or low-budget scenarios.