The Nicki Minaj 'So there's this...' meme stems from a 2018 Instagram Live stream where the rapper began a sentence with the phrase before pausing thoughtfully. The clip went viral as social media users turned it into a relatable way to introduce a crush, a person of interest, or even a questionable life choice. It is most commonly used in video formats where Nicki’s intro is followed by a photo or video of the subject being discussed. The meme remains a staple on TikTok and Twitter for its versatility in expressing 'simp' energy or general excitement about something new.