The 'Hey So Um There's This Girl' meme typically features a character, often a Bitmoji or a series of stylized panels, attempting to make a bashful confession of love. It gained significant traction on platforms like Instagram and Twitter around 2018, characterized by its stuttering, hesitant phrasing and frequently 'deep-fried' or distorted aesthetic. While originally meant to be wholesome, the internet quickly adapted it into an ironic format where the punchline is subverted with absurd, scary, or unrelated images. The meme captures the universal social anxiety of admitting a crush, making it a versatile tool for both relatable content and surreal humor.