The NERC 'Name Our Ship' contest became an internet legend in 2016 when the Natural Environment Research Council invited the public to name their new state-of-the-art polar research vessel. While the council intended a prestigious title, the internet collectively rallied behind the name 'Boaty McBoatface,' which won the popular vote by a landslide. Although the ship was eventually named the RRS Sir David Attenborough, the name Boaty McBoatface was given to one of its submersibles as a consolation. This meme remains the ultimate symbol of why organizations should be careful when letting the internet decide official titles, spawning the 'Mc-Xface' naming convention across various online subcultures.