Neko Atsume: Kitty Collector is a Japanese mobile game released in 2014 that became a global sensation for its charming, low-stress gameplay. The meme culture surrounding it primarily focuses on Tubbs, a large white cat known for consuming all the expensive 'Ritzy Bitz' and leaving very few fish in return. Other memes highlight the struggle of attracting elusive 'Rare Cats' like Peaches or Chairman Meow. These memes represent the cozy yet occasionally frustrating experience of digital pet management, blending wholesome aesthetics with relatable gaming grievances that every cat collector understands.