The 'Name Brand vs. Great Value' meme is a visual comparison format that pokes fun at the perceived quality difference between expensive, branded items and their cheaper, generic counterparts—specifically referencing Walmart’s 'Great Value' line. While it started with literal product comparisons, it quickly evolved into a metaphorical tool used to compare high-quality celebrities, movies, or concepts with their lower-quality or 'budget' imitations. The humor lies in identifying a 'cheap' version of a well-known entity, highlighting how the knockoff often lacks the polish, prestige, or talent of the original. It remains a staple for social media commentary on pop culture downgrades and funny real-life substitutions.