The Honest Slogans meme phenomenon gained massive traction through the work of graphic designer Clif Dickens, who launched a project in 2011 dedicated to re-imagining corporate branding with brutally candid catchphrases. These memes strip away the polished marketing veneer to reveal the relatable, often frustrating truths about consumer products—like Netflix being synonymous with spending more time searching than watching, or IKEA representing the ultimate relationship test. The format relies on the sharp contrast between a familiar, trusted logo and a cynical, humorous subversion of its official mission statement. It has become a staple of internet culture for critiquing corporate behavior and consumerism through bite-sized, highly shareable satire.