The term 'Munch' skyrocketed to viral fame in late 2022 following the release of Bronx rapper Ice Spice's breakout hit single 'Munch (Feelin' U).' In the context of the song and subsequent internet culture, a 'munch' refers to a man who is overly eager to please or someone obsessed with a woman's physical attributes without the feeling being mutual—essentially a modern evolution of the 'simp.' The meme template usually features a still from the music video or a screenshot of the lyrics, used to playfully dismiss unwanted romantic advances or to roast someone for being too desperate. Its cultural impact was solidified on TikTok and Twitter, where 'munch' became a staple of Gen Z slang and a go-to insult for those trying too hard to impress.