Mr. Caffeine, portrayed by Aaron Priceman, became an internet legend following his appearance as the host of Ubisoft's E3 2011 press conference. The character was intended to be a high-energy 'hype man,' but his performance was widely panned for its forced jokes and awkward sound effects, most notably the 'Doodly Doodly Doop' vocalization used to transition into 'time travel' flashbacks. The meme captures the essence of corporate 'fellow kids' energy and uncomfortable forced humor. Today, it is used to mock moments of social awkwardness, bad jokes, or any situation where someone is trying too hard to be entertaining but missing the mark entirely.