The Moth Lamp meme, often identified by the stylized spelling 'Lämp,' became a viral sensation in mid-2018 after a macro photograph of a moth outside a window was posted to Reddit. The image resonated with users due to the moth's intense, singular focus on the light, quickly evolving into a metaphor for overwhelming desire or distraction. It is typically used in a label-maker format where the moth represents the creator and the lamp represents something they are uncontrollably drawn to, often utilizing surreal humor and the 'ö' vowel. The meme remains a classic example of how a simple, eerie image can be transformed into a relatable expression of human obsession.