The 'Bright' meme typically revolves around characters being overwhelmed by a source of intense light, often used metaphorically for a sudden realization or literally for the pain of a high-brightness screen in a dark room. It draws from various pop culture moments—ranging from SpongeBob's 'My Eyes!' scene to generic photos of people squinting. In internet culture, it perfectly encapsulates the shared experience of checking a smartphone in the middle of the night or witnessing a 'blindingly' good (or bad) take. Its versatility makes it a staple for tech humor, relatable lifestyle content, and hyperbolic reactions to brilliance.