The Morbius (2022 Film) meme phenomenon, often called the 'Morbius Sweep,' is a masterclass in internet irony that turned a box-office disappointment into a cultural legend. Starting with the fictional catchphrase 'It's Morbin' Time'—a line that never actually appears in the movie—the internet began ironically praising the film as the greatest cinematic achievement in history. This led to the fabrication of impossible box office milestones, like earning 'one morbillion dollars,' and eventually tricked the studio into a failed theatrical re-release. Today, Morbius memes represent the peak of shitposting, used to ironically hype up mediocre events or celebrate the absurd power of online communities to create their own reality.